Wednesday, October 17, 2007

Escova Progresiva

What is it? The latest Brazilian invention in there revolutionary Keratin Treatments. This one is sure to hit the market even more aggressive than the Nanokeratina did. The system is quite old now. New York has been using the thermal treatment for more than 7 years, I know because when I first saw it at a salon I was teaching a color class. I asked the owner what was it for and she didn't have much information she did tell me that on a trip to Brazil she had picked it up and was doing the treatment and had good feedback on it. The Stylist had no idea she had a gold mine in her little shop and was the ONLY one with it New York. Now that distributors have gotten there tentacles on it and have given it promotion is that it blossomed. Aside from the manufacturers in Brazil not having enough funds to market the product in the USA. Now... the treatment is so advanced in comparison to the nanokeratina, Brazilian Keratin treatment and nanoqueratina systems that it is going to sweep the nation. Check this out... it's cutting time to 1/3 of the time it normally takes to process this service. The flat iron is used at only 100 degrees Fahrenheit. It is all processed at the sink and then just blow dry. DONE! it is wicked cool.

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